Business Networking – A Socioeconomic Activity

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Don’t forget that business networking originated from networking activities designed to discuss about socioeconomic issues. Which is all about sharing & nurturing an idea that gives a solution for a persistent complaint that impact the growth of the community.

As an entrepreneur, it is very important to understand the essence of networking. Business networking is an activity which enables an individual to connect with Business owners, Entrepreneurs to build a business relationship which may leads to generate business opportunities.

Here I would like to give you few tips which may help you in this business networking activity.

 Showing up early: Consider any meeting or meet up or forum as an important marketing tool for your business. Please arrive to the venue at least 15-20 Minutes earlier from the estimated starting time. Which gives you space to create a comfortable environment.

Don’t sell any thing: Networking is not all about selling. Usually people used to sell their product or service when they see a group. Just share your passion why you are into this business? Which makes you to start? What you would like to achieve? Why you started this business? Etc. which helps you to create a healthy conversion with an unknown person who you are meeting for the first time.

Business Networking

Be ready with your elevator pitch: Create a simple elevator pitch about your business. If any one shows interest to know more about your business, then give a brief or detailed explanation regarding your service or product. Taking too much of other’s time in a networking session is not advisable. You have to make sure that you have time to connect with other business owners at the same time give space for others to connect with all participants.

Essence of presence: People will do business or partner or associate with people whom they feel comfortable & feel the essence of your presence. Switch yourself to enthusiastic mode, which is very important. You will get business if your presence makes a difference. Be informal, easy go & ask questions which give you access to connect with people.

Don’t give fake or false statements: Giving wrong information or false statements about you & your business will definitely create a negative impact.

Be uncomfortable: It becomes a habit among our entrepreneur’s community, that we go for meet up & find a group of people who looks comfortable to us in chatting or gossiping or even talk something else which doesn’t give any value. This action may be due to shyness; as an entrepreneur you have to come out of this circle to be successful in your business. So always be uncomfortable, means for every session try to find a different group of people.

Fix Appointment: Very important aspect of a networking activity is fixing appointment. During the conversation, if you find synergy with a participant or if you find person offering a service or product which you are looking for? Fix an appointment to discuss.

Business networking is not only a platform where you find prospects for your business. It is an environment where you can also find Co-founders, partners, associates, investors, mentors, people who can do referral marketing for you, media personalities who may help you to promote your business or articles about you, consultants, business coaches who may increase your productivity & so on. Don’t judge anyone with a lower profile. After all it is your judgment.

Follow up: Which is very important. You may inspired the prospect, your product or service may also fit the need of your prospect, you may had best ever conversation but without regular follow up, you may not be able to convert the prospect into sale.

Be prepared before you go to any business networking forum. Have enough number of business cards, Brochures or marketing materials.

Bharathiraja Thangappalam, Founder of Beachange, India. Be A Change is about taking responsibility as the representative of this planet earth, and start contributing to the human society. We are a team who is focused towards taking our Nation to join the League of Developed Nations through Entrepreneurship.